a soul-centered business

About Us

cure 4 The Soul

Welcome to Cure 4 the Soul.  

We walk with marketplace believers through seasons of crisis, hardship, and transition. Here, Jesus Christ is the ultimate soul cure, the Author and Finisher of our faith, dreams, visions, and plans.

We advise Christian founders, creatives, and service providers through the dark valley between seed-planting and harvest, especially when they feel unheard, unseen, and soul-fatigued, so they can reclaim belief in God’s promises for their life and mission.

Through biblical principles, spiritual insight, and practical wisdom, we guide them toward soul-healthy leadership, renewed clarity, and the strength to build profitable, purpose-driven work with faith and endurance.

OUR MISSION: We’re on a mission to walk 1,000 Christian founders, creatives, service providers, and aligned organizations out of the valley by 2032. Each one will leave with restored belief, a healthy soul, and sustainable, God-honoring profit.

The soul health Focus

the soul gym

Soul Work - Teachings for Life and Business

soul Check-Up
Soul work
soul fruit

Our purpose

Why We Serve You

We’re passionate about helping you through the valley (the dark night of the soul), the gap between obedience and harvest. The place where it feels as if nobody can relate to or understand you. Where God feels silent, and you feel stuck and alone. A darkness where you want to give up and turn back, but you’re too invested in the vision God gave you.

BIBLE

We believe the Holy Bible is the inspired, infallible Word of God. 

2 TIM 3:16

SALVATION

The Gospel is the death, burial, and resurrection of Jesus Christ, the Lord. Salvation is by God’s grace alone through faith, belief, confession, and trusting the Lord Jesus Christ as Savior. We are saved by grace and not by works. 

 JOHN 3:16, Rom 10:9-10, 1 Cor 15:1-4, EPH 2:8-9

HELL

There is a literal Heaven and Hell, and Jesus is coming back again.

matt 10:28, Rev 20:10-15

TRINITY

We believe in the Triune Godhead. One God existing in three coequal, coeternal persons (not three gods), but One God. God the Father, God the Son, God the Holy Spirit.

MATT 28:19, JOHN 14:26, JOHN 1:1-14, 2 COR 13:14
 

After overcoming fear of failure, constant rejection, bankruptcy, depression, and a turbulent divorce and business failures, LaTanya relocated from Georgia to Texas with no job or home, trusting in God’s plan. LaTanya relocated from Georgia to Texas, with no job or home, trusting in God’s plan. In Dallas, she founded Cure 4 the Soul Ministries in 2018. In March 2022, God called her to leave her job as an outside sales account manager, leading her to a period of spiritual growth. This resulted in the creation of the Dream Big Goals Challenge and Planners. In 2023, LaTanya established Cure 4 the Soul, Inc., separating it from the ministry.

Having overcome many challenges over her 25+ year corporate sales and business journey, LaTanya is deeply committed to coaching believers through their difficult seasons. She understands the weight that Christian business owners carry—the desire to serve faithfully while navigating the complexities of the marketplace. LaTanya emphasizes the significance of soul sanctification for success in business, reminding you that character, obedience, and applying God’s teachings are not just principles; they are lifelines that lead to the fulfillment of His promises.

With a heart driven by purpose, LaTanya believes that you can build profitable, purpose-driven businesses anchored on God’s Solid Rock and biblical principles. When your soul is healthy and thriving, you’re empowered to serve others with greater passion and clarity.

C – CLARIFY AND COMMIT

Clarify and commit. Clarifying and refining identity, purpose, and messaging grants the confidence to follow God faithfully. Good fruit comes from the evident ability to flow in our God-given abilities. Until we have the assurance of identity in Christ, clarity, and purposefulness for living, communicating the message of the cross, and articulating our values, we will struggle with commitment if we’re confused about who we are and why we wake up each morning.

U – UNSHACKLE AND UNSTUCK

We all feel shackled and stuck at one phase or another, and we’ll uncover it here in the U pillar. As we advance in life and business, stuckness happens at different stages of our growth journey. As you grow, you notice strongholds, habits, behaviors, and mindsets that have held you back in certain areas of life and relationships. But Christ has set us free for freedom, so we must live in our Christian liberty. 2 Corinthians 3:17 NIV says, Now the Lord is the Spirit, and where the Spirit of the Lord is, there is freedom.

R – REIGNITE AND REWRITE

You’ve gotten robbed! Many years of your life have been stolen. Therefore, the R pillar is about reclaiming what the enemy stole and what you surrendered through inaction or missing the mark and praying to the Father to reignite and rewrite your future. Only God can recover the losses. He will readjust and restore your remaining days if you’re faithful.

E – ENRICH AND ENDURE

The final pillar, E, comes into play with faith-driven action. Development and persistence are essential as they involve executing plans with accountability and support for acceleration. Enriching and enduring promote implementing priorities, disciplines, and habits for success into a tactical strategy and system that strengthens and raises fortitude to do God’s will until the end. Hebrews 10:36 NKJV says, For you have need of endurance, so that after you have done the will of God, you may receive the promise.

Dream Big Goals is a Cure 4 the Soul program. Our mission is to empower Christian founder-led creative entrepreneurs and service providers to dream big, because the business or ministry belongs to God, and His resources are infinite.

The Who Behind the soul

Our Founder

LaTanya Renee Quinn is a native of Detroit, MI, currently residing in Dallas, TX, and is an inspiring author, artist, and businesswoman known as The Soul Coach. As the author of The Acceleration Cure and founder of Cure 4 the Soul, she serves as a Strategic Spiritual Advisor, helping creative founders, service providers, and marketplace leaders navigate seasons of crisis, de-scramble operational chaos, and conquer soul fatigue.

LaTanya’s multi-decade business journey spans both elite corporate rooms and independent creative execution. Beginning at age 18 as a self-employed nail technician and artist, she later published Industry Status Magazine in Atlanta at 26, launched CureforBareWalls.com as a professional canvas artist in 2011, and led LaTanya Quinn Ministries from 2012 to 2014. Bringing her sharp business acumen into the corporate sector, she established herself as an elite, high-achieving enterprise B2B sales consultant and territory manager for industrial distribution giants W.W. Grainger and HD Supply, consistently leading with stellar territory growth.

Raised in a devout household by her parents, George and Lynette Quinn, LaTanya’s spiritual foundation was deeply shaped by her father, an ordained minister. Though she initially resisted her calling out of fear, she fully surrendered her will to Christ at age 35, building upon the prophetic marketplace gifts she first discovered ministering Women’s Day sermons at her home church at age nineteen.
 
Today, LaTanya combines her Fortune 500 sales fortitude with deep biblical discernment to walk believers through the dark valleys between seed-planting and harvest. Through her proprietary CURE framework, she empowers purpose-driven leaders to shatter mindset blocks, establish executive endurance, and enter their season of sustainable, God-honoring profitability.
 
A fearlessly independent voice of faith and integrity, LaTanya finds fulfillment in deep theology, research, nature, and elite artistic expression through fine art and jazz.