Struggling with how to close sales as a Christian business owner? You’ve poured your heart and soul into creating a product or service that genuinely helps people, but likes and views aren’t turning into revenue. Freebies aren’t working like they used to, and potential clients are turning to AI for answers instead of you.
I’ve been there, and for some reason, I began ditching the most valuable skill I learned in 1995—selling, and started doing what the digital marketing gurus said to do since 2016—post, post, and post. Nothing is wrong with doing both. Colossians 3:23 NIV reminds us Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving. But the learning curve for digital marketing and social media is steep. But I refined my strategy and went back to the basics of selling, and now my business is moving toward profitability.
If you’re tired of posting endlessly on social media, only to feel invisible to the very people you’re called to serve? You offer enticing freebies to capture interest, but most people who sign up are just collecting digital trinkets with no intention of buying. The longer you wait for your “guru-influenced” client-attraction methods to work, and you don’t use a biblically based approach, the closer you get to risking your business’s future.
Confidently Close Sales or Be Forgettable
The harsh reality is, you’re forgettable to those you most want to connect with. Since everyone who owns a phone is posting, passive digital marketing on social media leads to unpredictable revenue, stress, and the feeling that you’re not reaching the people God has called you to serve. You’re at the mercy of algorithms, questioning if God really wants you to run a business. Soulful, you don’t have valuable time to keep wasting. You’ll need to close sales now or risk being forgettable.
If you keep doing the same thing and getting the same results, can you afford to keep doing it in another year? Your profitability and impact come from hands-on, faith-driven selling strategies. As a Christian business owner, your calling is to obey and serve God first. In How to Close Sales as a Christian Business Owner, I’ll teach you how to serve God and get closer to your desired financial outcome with biblical principles.
Our Proven CURE Framework
As Christian business owners, closing sales is a part of running a business. Therefore, it’s imperative to work hard at what we’re called to do with all of our hearts. Ecclesiastes 9:10 NIV teaches, Whatever your hand finds to do, do it with all your might, for in the realm of the dead, where you are going, there is neither working nor planning nor knowledge nor wisdom.
At the heart of this approach, and of doing what our hands find to do, is the CURE Framework, which is biblically based and threads through every aspect of our solutions.
C – Clarify and Commit
U – Unshackle and Unstuck
R – Reignite and Rewire
E – Enrich and Endure
1: Clarify and Commit to Your Ideal Client Persona and Offer
First, to confidently close sales as a Christian business owner, you must know exactly why you’re doing what you do, who you’re selling to, and what problem you’re solving for them. These answers bring about your offer. Many Christian entrepreneurs fail because they try to be everything to everyone, leading to broken focus. Partnering with God in business means seeking clarity on the specific people He has called you to serve and committing to being there for them. Clarity, in addition to building your life and business on the Rock of Christ, is the foundation of confident selling.
Soul Business Success Tips:
- Create Your USP: Define what makes your business solution unique and weave this into all your messaging.
- Audit: Conduct an ideal client persona audit. Go further than demographics and deep into what keeps them up at night.
- Commit: Can I commit to these solutions for the next twelve months?
2: Unshackle and Unstuck – Overcome Sales Blocks
At Cure 4 the Soul, we go beyond mindset like a psychologist and a therapist—we focus on your soulset renewal, which is spiritual. When you renew your mind and grow spiritually, you’ll overcome the emotional and mental blocks that hinder your will to act. Fear, doubt, and imposter syndrome are not just business challenges; they are spiritual battles.
The thought that you can’t do what God is calling you to do is a lie. The idea that you’re never going to make this business work is untrue! Don’t let fear of rejection paralyze your sales efforts. God has not given you a spirit of fear, but of power, love, and a sound mind (2 Timothy 1:7).
Your success begins within your spiritual maturity and soul health, not your bank account or social media status.
Soul Business Success Tips:
- Reframe with Truth: Write down your fears and doubts, and find Scriptures to speak against them.
- Build Confidence Through Prayer: Surrender your business and sales goals to God. Pray for boldness, wisdom, and divine appointments.
- Discover Reasons: Decide why you’re the qualified person to solve the problem for your client through your product or services.
Soul Questions:
- How can your boldness and skills help grow your business and relationships?
- What Scripture can you memorize to focus your view on things above?
3: Reignite and Rewrite – The Winning Sales Script to Close Sales
Reignite and rewrite your vision, goals, and plans. What is your primary goal for reaching a particular contact? Create a script library with value-based messages that build rapport. Your revenue goals should focus on your business, but your script should focus on the customer’s needs and end with how you can help. However, your selling efforts aren’t to be “you” focused.
You can adjust the script to their business and A/B-test different versions to find what works best. A good script helps you stay in control, listen effectively, and confidently handle objections. It’s your roadmap from introduction to closed sale.
Framing Your Opening Script:
- Opening and Rapport: Be authentic and show genuine interest in the person.
- Discovery: Ask value-based open-ended questions to understand their situation and pain points.
- Present Your Solution: Connect their problems to your offer and invite them to take the next step. Possibly a call, a VSL, or an event.
Frustrated with likes and views not turning into revenue
Are you ready to ditch the stress and confidently close sales?
4: Enrich and Endure – Master Prospecting to Close Sales
Enrich and endure is for the E Pillar as this is about execution and tracking your efforts for accountability. Identify the people you want to help with a proactive outreach strategy. Are these warm or cold leads? Either way, prospecting isn’t about being pushy; it’s about serving and meaningful conversation. Position yourself as a problem-solver.
Soul Business Success Tips:
- Identify your prospecting channels—where does your ideal client spend time?
- Make a list of leads a day before you decide to reach out.
5: Follow-Up and Close with Confidence
Most sales aren’t made on the first contact—they’re made in the follow-up. Prayer and persistence are crucial. Professional and patient follow-up demonstrates your commitment and keeps your solution top of mind.
Follow-Up and Closing Checklist:
- Create a list of follow-up questions.
- Create a library of common objections.
- Establish the next step at the end of every conversation.
- Role-play your closing statements until they feel natural.
Your Next Step to Closing Sales
By implementing these strategies, you can build a profitable, purpose-driven business with confidence and integrity. Take control of your business and work toward consistent $5k, $10k, or $2k months. True, lasting success comes from building your business on a firm foundation aligned with your God-given purpose. Ready to stop stressing and start selling? Explore Proven Steps to Confidently Close Sales as a Christian
