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Do you want to add more value to serve those who need your products or services the most? If you answered yes, I’d like to share how to grow your purpose-driven business with an Interact quiz. As Christian business owners, quizzes are powerful tools to help with consulting and recommending solutions that are aligned. Whether you’re helping with Bible studies, coaching, consulting, or products, you can benefit from the valuable help they provide.
The quizzes you set up at Interact capture immediate attention, provide genuine value, and serve as an effective way to generate qualified leads. By creating an interactive experience, you can connect with your audience on a deeper level, understand their needs, and guide them toward the solutions you offer.
If you’ve been considering adding a quiz to your business or ministry strategy, now is the time! You can build a purposeful quiz that not only engages but also aligns perfectly with your mission. In this guide, I will walk you through the process of setting up a quiz with Interact for your purpose-driven business.
You can draw inspiration from Interact’s framework-based quiz.
Why Use a Quiz for Your Purpose-Driven Business?
Before diving into the “how,” let’s explore the “why.” Quizzes are far more than just a fun distraction; they are strategic marketing assets.
- Lead Generation: Quizzes are excellent lead magnets. In exchange for their results, participants provide their email addresses, helping you grow your list with people genuinely interested in what you do.
- Audience Segmentation: A well-designed quiz segments your audience based on their answers. This allows you to tailor your follow-up communication, making your marketing more personal and effective.
- Engagement and Value: An interactive quiz provides immediate value and a personalized experience. It helps users understand their own challenges and positions you as a trusted guide who can help them find solutions.
- Drive Traffic: Promoting your quiz on social media, in emails, and on your website can drive significant traffic and increase brand visibility.
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Step 1: Define Your Quiz’s Purpose and Framework
The most successful quizzes are built on a solid foundation. Before you write a single question, you need to define your goal. What do you want your audience to learn, and what action do you want them to take after completing the quiz?
A powerful approach is to build your quiz around a core framework or methodology unique to your brand. For example, at Cure 4 the Soul, in our CURE Quiz, we utilize our proprietary CURE Pillars as a framework in all our coaching, consulting, events, and published resources. This helps us to serve and guide clients from confusion to clarity and profitability by meeting them where they are. Interact makes it easy to customize the quiz based on our model.
Action Steps:
- Identify Your Goal: Is it to sell a course, book coaching calls, build your membership, recommend products, or grow your email list?
- Outline Your Framework: What are the key stages of your signature process? These will become your quiz results.
- Define Each Result: For each stage of your framework, write a clear, empathetic description of what it means to be in that phase. This shows participants you understand their current situation.
Step 2: Getting Started with Interact
Interact is a user-friendly tool designed specifically for creating quizzes. Its intuitive interface makes the technical setup straightforward, allowing you to focus on creating high-quality content.
- Create an Account: Sign up for an Interact account. They offer various plans, including a free option to get you started.
- Start from Scratch or Use a Template: You can either build your quiz from a blank canvas or choose from hundreds of pre-made templates. For a custom framework, it’s often best to start from scratch to ensure it aligns perfectly with your vision.
- Choose Your Quiz Type: Interact offers three types: Assessment (one correct answer), Personality (outcome-based), and Scored (points-based). For a framework-based quiz, the Personality type is ideal, as it directs users to a specific result based on their collective answers.
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Here is the end result of our customized quiz. You can add images or choose not to use them.
or select from a template here:
Step 3: Crafting Engaging and Insightful Questions
Your questions are the heart and soul of the quiz. They should be thought-provoking, easy to understand, and designed to guide users toward the correct result.
Tips for Writing Great Questions:
- Speak Your Audience’s Language: Use a conversational and friendly tone. In my case, as the Soul Coach the Cure 4 the Soul brand is focused on the “you” part of your business and the “do” and we have a lot of biblical references to how we communicate. So, address the participant directly with “you” and “your.”
- Mix Question Formats: Keep things interesting by using a mix of multiple-choice questions (with text or images) and simple yes/no questions. This breaks up the monotony and keeps users engaged.
- Focus on Pain Points and Desires: Frame questions around the challenges your audience faces and the outcomes they desire. This makes the quiz feel relevant and insightful.
- Keep It Brief: Aim for 8-15 questions. This is long enough to provide an accurate result but short enough to be completed in just a few minutes. Longer quizzes reach more into consulting to find the best outcome for your client.
- Long Quizzes: Our CURE Quiz consists of 22 questions because we want to ensure that we are segmenting our clients into the best solution we offer to solve their problems. Effective solutions lead to better outcomes and happy clients.
Example Questions for a Framework Quiz:
Let’s use the “CURE” framework as an example.
- Clarify and Commit Phase Question: “How clear are you on your God-given gifts, talents, and skills?” (Multiple Choice)
- Unshackle and Unstuck Phase Question: “Do you often feel discouraged about your inability to accomplish your goals?” (Yes/No)
- Reignite and Rewrite Phase Question: “How aligned is your business branding with your overall vision and purpose?” (Multiple Choice)
- Enrich and Endure Phase Question: “Do you regularly set aside time to reflect and pray over your business decisions?” (Yes/No)
Step 4: Connecting Answers to Results in Interact
This is where the magic happens. In Interact, you’ll use the “Correlation” feature to map each answer choice to one or more of your predefined results.
- Open Result Correlations: In the quiz builder, click on “Result Correlations” or a similar mapping tool.
- Map Each Answer: For every answer choice, select the result it most closely corresponds to. For example, an answer indicating a lack of clarity would correlate with the “Clarify and Commit” result. An answer about feeling stuck would map to the “Unshackle and Unstuck” result.
- Review Your Logic: Once all questions are mapped, double-check that the logic makes sense. Interact’s system will tally the correlations and show the user the result they chose most often.
Step 5: Designing Your Results Pages
The results page is your opportunity to deliver value and guide the participant to the next step. A great results page should:
- Affirm Their Experience: Start by validating their feelings. Use an empathetic tone to show you understand where they are.
- Explain Their Result: Clearly describe the phase they are in and what it means for their journey.
- Provide Actionable Next Steps: This is crucial. Offer immediate, tangible steps they can take. This could be a link to a relevant blog post, an invitation to a webinar, or a call-to-action to purchase a low-cost digital product.
- Include a Strong Call-to-Action (CTA): Your main CTA should be prominent. This is where you can link to your core offering, like a coaching program or a signature course tailored to their specific result.
Step 6: Setting Up Your Lead Capture and Follow-Up
Before revealing the results, Interact allows you to add a lead capture form. This is where you’ll ask for an email address.
Best Practices for Lead Capture:
- Explain the “Why”: Briefly state why you need their email. For example, “Enter your email to see your results and receive personalized tips!”
- Keep It Simple: Only ask for what you need—typically just a first name and email address.
- Integrate with Your Email Provider: Connect Interact to your email marketing service (like GetResponse, Mailchimp, ConvertKit, or Flodesk). This automatically adds new leads to your list and can trigger a follow-up sequence.
Nurturing Your New Leads:
A quiz is the start of a conversation. Create an automated email sequence to nurture your new leads.
- Immediate Follow-Up Email: Send an email right away that reiterates their quiz result. Remind them what it means and link back to the key resources you recommended.
- Value-Driven Emails: Over the next few days, send a series of emails that provide more value related to their specific result. Share success stories, tips, and insights.
- Introduce Your Offer: After providing value, introduce your core offer. Explain how it is the perfect solution to help them move out of their current phase and into the next one. Consider including a time-sensitive offer or a special bonus to encourage action.
Conclusion: Put Your interact Quiz to Work
Creating a quiz with Interact is a strategic way to build your email list, engage your audience, and grow your business. By grounding your quiz in a solid framework and focusing on providing genuine value, you can create an experience that resonates deeply with your ideal clients.
Start by outlining your purpose, craft questions that speak to your audience’s heart, and design results that offer clear next steps. Before you know it, you’ll have a powerful marketing tool that works for you 24/7, turning curious visitors into loyal customers.
You can start growing your purpose-driven business by signing up for Interact Here. I will receive a referral fee for you if you use my link.
